Custom Eyeshadow Packaging and Why Your Brand Needs it

Eyeshadow is a very big part of the cosmetics industry. You cannot compete in this competitive space without making your mark with eyeshadow products. However, making a good product is only half the game in …


Eyeshadow is a very big part of the cosmetics industry. You cannot compete in this competitive space without making your mark with eyeshadow products. However, making a good product is only half the game in this industry. You need to package your product the right way, otherwise, you won’t be able to compete. This is where Custom Eyeshadow boxes will help your brand. 

Eyeshadow is a high-end product and that needs to be represented in its packaging. With the several benefits that custom eyeshadow boxes provide, your brand is assured to boost its sales. Sturdy, stylish and great for promotion, custom boxes are the most versatile and tactful packaging solution you can hope for. 

Here are a few benefits these beautiful custom boxes will bring to your brand.

Product Safety

Cosmetics products can be pretty fragile at times and eyeshadow is no exception. Customers value two things most when it comes to packaging; safety, and aesthetics. With custom eyeshadow boxes, your product will have access to both of these things. Let’s talk about safety first. Firstly, your product’s safety is a top priority. Nothing will annoy a customer more than a damaged product or packaging that allows products to be easily damaged. 

With these boxes, you will never have to worry about that as they provide pristine structural integrity. Moreover, since these boxes are custom-made, they will cater to your product needs better than any stock packaging. Secondly, you can opt for a special insert to place inside the box specific to your product. This will be made to your product’s exact dimensions, making sure it doesn’t move around inside the box. Hence, offering more protection. 

Design and Printing Capabilities

You can mold custom eyeshadow boxes into any shape or size you want. These boxes are extremely versatile, you can give them any shape, size, or color. It all depends on your preference for your products. These boxes also provide several printing options including lithography and digital printing.

While designing your custom boxes, you should ensure your aesthetic is eye-catching yet subtle. When it comes to eyeshadows, you should try making your packaging look elegant and sophisticated rather than flashy or abrasive. Otherwise, you might send the wrong message to your potential customers. In today’s day and age, minimalism is appreciated by most. So following this trend, you should apply it to your packaging. Use soft colors that speak volumes, for example, couple white with pink to achieve an elegant look.

After you have decided on your color scheme, it’s a great idea to use some unique patterns or artwork for your packaging. This will add to your brand aesthetic and also help establish a brand identity.

Brand Identity

As a brand, you need to make your packaging instantly recognizable to your potential customers. Custom eyeshadow boxes will help you do just that. With unique boxes that use innovative shapes, colors, and patterns, your brand will stand out from the rest. Furthermore, brand identity will boost sales as your brand’s image will benefit. Your brand identity will benefit you in the long run as well, as it will establish your business brand. 

You should also pay close attention to the fonts that you choose for your eyeshadow’s packaging. The fonts used in your logo and anything else printed on the face of the box will add immense value if done right. Font selection is often overlooked during the design process but it is vital to create a cohesive and aesthetically pleasing package for your product.

Eco-Friendly Boxes

When consumers are buying cosmetics products, they look for packaging that is non-toxic. We use Kraft paper to manufacture our custom eyeshadow boxes. This material is 100% natural and biodegradable. Made from the pulp of pine wood, Kraft paper is fully recyclable and non-toxic.

In today’s day and age, people care deeply about the environment and their effect on it. By making the switch to natural materials, you will send a message of good faith to your potential customers. This will leave a long-lasting and overwhelmingly positive impression on consumers. 


Conclusively, custom eyeshadow boxes are the best way to breathe life into your cosmetics brand. They will attract more potential customers, help establish your brand identity and leave a greatly positive impression. 

Ready to leave a long-lasting, positive impression on your potential customers? We hope this article has helped you better understand how to achieve that. Not only will we help you manufacture the boxes, but we also have the option for you to get help with the design. You can ask one of our many professional designers for help in choosing your design options. 

Get a free quote from us at Global Custom Packaging now so we can begin our packaging journey together! So, Don’t miss a chance! Grab your deals now via email at [email protected]. For a quick response, please contact us at +1 (425) 214 9690

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